Improving Employee Experience & Loyalty
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If you want loyal employees, then treat them like your best customers.
If you treat customers like their business isn’t valuable to you, they’ll leave. They’ll take their business elsewhere and find a competitor who values them more. The same logic applies to your employees.
Too many organizations operate on archaic leadership models that lean on power, hierarchy, and a “you’re lucky to be here” mentality. It may get the job done, but not well if you care about the performance, retention, engagement, and loyalty of the people executing your business plan.
Rethinking the playbook.
There’s a mindset shift that’s taken place in healthy, relevant organizations. Leaders are waking up to the reality that great culture and performance aren’t the result of mission statements and free snacks, they’re created by how people are treated every day.
“... great culture and performance aren’t the result of mission statements and free snacks, they’re created by how people are treated every day.”
Old-school, command-and-control style leadership operates like people are there to follow orders. That their paycheck is reason enough for engagement. That loyalty is given on demand. But the workforce today has options.
If employees feel like they’re not valued or treated well they will leave. And when they do, they take their skills, energy, and institutional knowledge with them
Treat employees like your best customers.
Here’s a simple and powerful idea: treat your employees the same way you treat your best customers.
With great customers, you listen. You ask for feedback. You’re proactive. You go out of your way to make their experience positive. You solve problems quickly. You show appreciation. You’ve got to do the same with the people responsible for executing your business every day.
If your leadership ethos is built around valuing employees’ experiences, genuinely, then you’ll start to see the payoff. They’ll stay longer. They’ll care more. They’ll perform better. You don’t need to make it complicated. Just be generous, communicative, respectful, and prioritize their experience.
People power your business.
“The bottom line is your business doesn’t exist without your people.”
The bottom line is your business doesn’t exist without your people. Products, processes, and executing as a business means nothing without the employees who do the actual work and make it happen.
A shift in mindset, and action to back it up, to treat your employees like your best customers will grant you higher engagement, stronger performance, and a better culture overall. It’s not just the right thing to do — to do right by your people — but it also works and has big impact to the success of the organization.
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This article was created by Galen Emanuele for the #culturedrop. Free leadership and team culture content in less than 5 minutes a week. Check out the rest of this month's content and subscribe to the Culture Drop at https://bit.ly/culturedrop
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