The Easiest Tip for Customer Retention
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This week is just a quick little tip for customer retention.
Simple, quick, and extremely effective:
Ask for feedback.
If you are a business, if you provide a service to customers and clients as an ongoing service, you have to ask them for feedback.
It's so simple.
It's so elementary when it comes to business, building better relationships, more loyalty, retaining customers once every 6 months or a year at the very longest, if you have ongoing service that you provide to customers, reach out to them and be ask:
What is your experience?
What would you score us on a scale of 1-10?
What do we do that you love?
What are we missing?
What other services would you love us to offer?
How could this experience be a 10/10 for you?
I'm constantly baffled at the services and businesses that I work with on a regular basis that never ask me for feedback.
There are two things I want to drive home:
1. If you don’t do this, a lot of times customers won't necessarily come to you and say, "Hey, I don't love this thing about what you do."
They'll just shop around until they find somebody else who is cheaper, better, provides that service.
2. It's rarely about cost. It's more about the service and the quality of service or whatever you're providing to them that you could tweak.
If you never ask questions, most likely you don’t have a firm pulse on how your customers really feel, and you just don’t ever really know (until it’s too late).
You'll just lose them as customers, and once they're gone, you don't have an opportunity to get them back.
Especially if you're a small business, your relationship with your client is paramount. This is the easiest, fastest, most cost-effective way to check in and make sure you’re serving your customers to the best of your ability.
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This article was created by Galen Emanuele for the #culturedrop. Free leadership and team culture content in less than 5 minutes a week. Check out the rest of this month's content and subscribe to the Culture Drop at https://bit.ly/culturedrop